I was hit with the biggest of contradictions today. For all the wonderful initiatives being carried out to promote a sustainable future for North America there is still a large chunk of the population that really hasn’t paid attention. And most of us who are trying to live lives that are in some way ecologically-minded often find ourselves making the occasional decision that goes against our larger goals. I’m certainly not one to judge anyone at all. My consumptions habits range from decent and moderate to excessive and wasteful, all in one afternoon.
But today I was really struck by a disparity. I was sitting, eating lunch in a local diner (not a chain) and reading Tom Sine’s book The New Conspirators (a very important book, fully recommended). I was in the chapter talking about ways to live sustainably and locally when I over heard a conversation at the next table.
Just as I was beginning to pledge allegiance to the colour green I heard a couple of ladies discussing their plans for a shopping trip to Buffalo, NY – roughly 3 hours from our present location. Cross border shopping is very common in Ontario, especially with the American dollar in the state it is in. So the women were discussing the best route to take to hit all all the great bargains. The one thing they were really keen on was the thing that really struck me… A foaming coconut soap from some big American box store. Now, once again, I am not judging these people at all, I am equally guilty. If anything their conversation opened up to thinking honestly about my own addictions to all things exotic and trendy, such as certain European crafted beers and spirits. Just think about it, traveling three hours by car, to Buffalo – to another country – to get soap scented with milk from the tropical coconut; the ingredients for which probably came from 3 or 4 different countries, almost all of them tropical.
Is the pressure we place on our natural world and infrastructure really worth saving a few dollars on coconut soap?
Tags: green, environment, local, dollar, consumption, habit, border, tom sine, new conspirators






